Provide a proof-of-play analytics experience

Provide a better proof-of-play analytics experience with user-friendly dashboards.

Current Workflow:

Users receive raw data exports for proof-of-play and must manually manipulate it to create meaningful insights.

Proposed Workflow:

Offer interactive dashboards with charts and graphs for proof-of-play metrics, reducing manual data processing.

• Play Count: Number of times each asset played.

• Play Duration: Total time each asset was displayed.

• Device Coverage: Number of screens/devices where content played.

• Audience Engagement (if sensors available): Viewership or dwell time.

• Content Distribution: Breakdown by location, time of day, or campaign.

Business Reason:
Improves usability, saves time, and provides clear visibility into digital signage performance for decision-making.