The goal of digital signage as a communication channel is to improve visibility and engagement with colleagues and share timely, relevant information for your organization.

To meet this goal, the content published must be well-designed and easy to read.

Best Practices for Digital Signage Copy

As a general rule, simple is better.

• Craft a concise but impactful headline, 7-10 words max

  • It should get right to the point and let the viewer know exactly why they should be reading

  • Consider using alliteration or rhyme, since people are trained to respond to these patterns

• Headlines should be followed by a call to action that informs the viewer what they need to take away

  • When writing your call-to-action, start with a verb

  • Keep the verb and subject close to avoid confusion

• Aim to craft a body message that is below 250 characters

• Limit the number of characters per slide

  • Copy for digital signage should be minimal

  • Consider: Can Viewers read and comprehend the content in a few seconds?

• Avoid hyphenated word breaks

Best Practices for Digital Signage Design

Just as with digital signage copy, simple is better when it comes to design for digital signage

• Use imagery and symbols that are relevant to the viewer

  • Be careful when including images that are very attention-grabbing, as these can easily divert attention from the core message

• Use sans-serif fonts and large font sizes so that viewers can read your message at a glance

  • Don’t use too many fonts or too many assorted colors in a single piece of content.

  • Avoid writing in all caps.

• Use motion selectively, as it can interfere with readability or comprehension.

  • Give people enough time to read the text, and don’t move your text around abruptly.

  • When you’re animating an element, try to pick something that has a strong and easily identifiable silhouette.

• Consider keeping the logo and other important features on the screen at all times, without excess motion.

• Digital signs have more in common with posters than with TV.

  • Match up your text and visuals, and treat each item like a stand-alone poster.

  • Use visual transitions to link related slides within the larger series of messages.

• Content should be refreshed regularly and should not be displayed for more than two weeks at a time

  • Keep content fresh to keep eyes on it

Color Optimization

Color is one of the most potent stimuli for the human brain

Color increases brand recogntion by 80%

Used well, color helps people absorb, learn, and recall information. Use color to engage your viewer

Keep in mind standard colors and their association

Screen Zone Optimization

People have very short attention spans.
Use screen zones to create a hierarchy. This helps the viewer break down content in order of priority.

Stale content can reduce engagement by 20%

Common Zone Arragements

The Korbyt Laybuilder allows you to split your screen into zones, or areas, however you would like. Several ways are commonly used to maximize the standard 16×9 or 9×16 shape of a TV screen.

Below are common ways people tend to split up their screens into multiple zones

Landscape Arrangements

Portrait Arrangments

15 Point Digital Signage Assessment