Optics is a subscription-based Korbyt feature for Digital Signage that uses a USB camera attached to the media player controlling a screen so that the Korbyt System can track information about who is present in front of the screen.

Tracking information such as:

• The number of people present in front of the screen

• The time that people are spending time in front of the screen

These data points above can also be used to adjust the content that is playing on the screen in real-time.

For example: A playlist of promotional content could be playing on a kioks, then when a person is detected infront of it, the kiosk switches to it’s home screen.

Requirements for Optics Services

Subscribe to the Optics Service

Media Player Requirements

For the Optics service to function, the Media Player should be either

• An Aries II Korbyt Digital Appliance (KDA)

  • Or

• A Windows PC Running the Korbyt Windows Player (KWP)

  • The Windows PC should meet the requirements listed in Korbyt Windows Player (KWP) Requirements and Installation

  • The KWP Software has to be installed in a non-lite configuration that allows the configuration page

The KDA or KWP also has to have Audience Analytics enabled in the player configuration page

USB Camera Requirements

To properly function, the USB Camera should have a

• 1080p Resolution or higher

  • Higher is not required

• Flat Lens

  • No fish-eye style view

  • A wide viewing angle is OK, as long as the lens does not introduce distortion

Other Considerations

• The USB Camera will need to be connected to the Media Player

  • If additional USB cables will be used to bridge the distance between the player and the USB Cable that came with your Camera, you may need to use Active USB cables. Those that provide assistance to the data and power being transmitted

• The USB Camera should be installed in a location that allows it to see who is in front of the screen

  • The thickness of the Camera as “looking back” at the person who is viewing the screen

• The Media Players will need Adequate Ventilation

  • The devices capable of running the Optics service generate more heat than a low-powered device, and will require adequate ventilation to avoid malfunctions

Configuring Optics to Change Content

To view optics settings, open the Mega Menu, then in the Advanced Content column, click on Optics

If you do not see an Optics option either it has not been enabled on your platform, or you do not have the required role in your tenant to see Optics settings – User Roles

On this page, you will see existing Optics controls if any have been previously created.

You can Edit them with the pencil or Delete them with the trashcan

To Create a new set of Optics controls, click on the blue Add Optic button
On this screen, you will set all the parameters for this specific Optics control

• First – Set a name for your optics rule

• Second – Select a Background Playlist

  • This is the content that will be playing before the webcam detects what you are measuring for

• Third – Set the Optics Rule

  • Configuring what the webcam is watching for, and how it should respond when it sees it

  • Metric is the thing the camera is watching for

    • Detections is just that someone is present

      • You can then set a value of how many people you want to see before switching content

    • Dwell Time is how many seconds someone is present

      • You can set how many seconds

    • Detect Males/Females and Average Age are also available metrics, but due to camera and evaluation limitations, they will not be extremely precise

  • Value is the amount of the thing you are measuring, and changes with your selected metric

  • Ease In is the number of seconds before the background playlist stops and the selected playlist starts once the metric is detected

  • Ease Out is the number of seconds before the triggered content stops and the background playlist starts again when the metric is no longer being detected

  • PLAYLIST is the selected playlist that will start when the rule is triggered, by default, it shows Extend Playback, which will just keep playing the background playlist

  • You can set additional rules with different metrics that trigger other content by clicking the Add Another option at the bottom

• Fourth – Select the Players that these instructions should go to

  • Click on the player name, then click on the Blue + symbol that appears

  • Selected players will be listed at the bottom if done correctly

  • This step replaces the process of assigning the playlist to the player

• Last, hit save

You have now configured the Optics control of your selected players

Viewing and Retrieving Optics Tracking Reports

The Optics service is also able to track and report on the detections it sees

To view your optics report, click on the Mega Menu, then in the Analytics column select Reports
Then, on the Analytics – Reports screen, use the Core drop-down to select Optics Analytics from the list

• Optics Analytics

  • This report details the information about the individuals that are seen by the webcam

  • Report Information Includes: Detection Time, Detections, Gender, Age, Dwell Time, Content Name, Content Type, Playlist Name, Player Name, and Start Time

  • Can be filtered by: Content Name, Content Type, Metric, Start Date, End Date